Welcome to the 89 new founders, marketers, and practitioners of eCommerce, who have joined us since last week! If you were forwarded this email, join 4531 smart, curious people by subscribing here to help us hit 5K.

💬 What you'll find in this email

This week, let's talk about how to use SMS marketing as a growth channel for revenue in your business.

I will show you the potential of SMS to level up your e-commerce business and how to set up an SMS marketing program step by step.

The conversion tip of the week covers a mistake that most eCommerce websites are making, one that can be fixed easily.

 In the free download of the week, grab your copy of the June 2023 eCommerce marketing calendar and start your planning for Fathers' Day and other major marketing moments.

💸 From Our Sponsors:

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🧩 Trivia Time

This sales technique encourages customers to purchase additional products or services that complement their initial purchase.

What am I talking about?

Answer at the end of this email.

🚀 Growth Idea To Use Today

The Complete Guide to SMS Marketing

Via eComBrew - What's Brewing in eCommerce Today

If you are not using SMS marketing as one of your omnichannel marketing strategies, you're leaving money on the table.

SMS marketing has become an incredibly powerful tool with a high conversion rate, and impressive click-through rates (CTRs), and is popular among millennials.

This week, I have recorded a 30-minute training that shows you how to get started with SMS marketing for long-term success.

Click here to watch the full training.

It covers all types of messages, such as transactional, triggered, promotional, and interactive campaigns. 

The Importance of an Omnichannel Approach

Marketers who use three or more channels in a campaign see a 287% higher purchase rate than those using a single channel.

Adding SMS with other channels is more likely to result in conversions and higher average order values.

Click on the button and Watch Full Training - Free for a week.

Watch Full Training Here

💡 Conversion Idea of the Week

Use Buttons for Variants On Product Pages Instead of Drop Down Menus

Via Baymard Institute

Optimize Your Product Pages for Maximum Conversions

Use individual buttons for size variations instead of drop-downs and use dark vs light shades for stock availability.

This helps optimize the customer experience on the product page by limiting the number of steps needed to make a purchase. 

You can watch the full video here.

If you want my team to perform a thorough CRO audit of your website, click the button below to request a free audit..

Request An Audit

✅ Weekly To Do List

Every week, I will share some tips & ideas that you can implement within a few hours each week, to optimize different parts of your business.

✔️ Review Mother's Day campaign performance 🌸 

With Mother's Day just around the corner, take some time to review and optimize the performance of your promotional campaigns, analyze last year's data, and identify areas for improvement to maximize sales before the big day.

✔️ Plan your post-Mother's Day follow-up strategy 📧 

After Mother's Day, it's essential to have a follow-up strategy in place. Plan email campaigns to thank your customers, ask for reviews, and suggest relevant products for future purchases.  

✔️ Evaluate inventory and supply chain 📦 

As summer approaches, take the time to evaluate your inventory and supply chain. Ensure that you have enough stock for high-demand products and adjust your orders if necessary.  

✔️ Launch a customer referral program 🤝

Word-of-mouth marketing is incredibly powerful in the DTC space. This week, launch a customer referral program that rewards both the referrer and the referred with discounts, exclusive offers, or freebies.

✔️ Optimize your SEO strategy 🕵️

Review your current SEO strategy, update your target keywords, and optimize your on-page content, metadata, and internal linking structure to improve your search engine rankings.

 ✔️  Plan a summer kick-off sale or promotion ☀️

Get your customers excited for the summer season by planning a kick-off sale or promotion.

Consider offering discounts on seasonal products, creating exclusive bundles, or running a limited-time offer.

Start designing promotional assets like email campaigns, social media content, and website banners.

If you want help, hire our team to get ahead of your planning.

✔️ Collaborate with influencers and content creators 📹 

Influencer marketing can be highly effective for DTC brands. This week, research and reach out to influencers and content creators in your niche.

Collaborate on promotional content, product reviews, or giveaways to increase your brand's reach and generate buzz.

✔️  Monitor and respond to customer reviews and feedback 👂

Take some time this week to monitor and respond to customer reviews and feedback.

Show appreciation for positive reviews and address any concerns or issues raised in negative feedback.  

🧩  FREE Resource of the week

It might just be the start of May, but it's time to start planning your email marketing calendar for June.

Grab a copy of our June 2023 Email Marketing Calendar to plan out your entire month's campaigns.

Leave the idea templates to us 😉 

Get Your Copy Here

☕ What's Brewing Elsewhere

  • Samba TV found that TikTok is a strong driver of tune-ins beyond traditional TV campaigns—97% of TikTok campaigns resulted in viewership with an average tune-in lift of 159%. 
  • YouTube announced new ad formats for Shorts, its short-form video platform, and expanded its video reach ads to maximize brand reach. 
  • An increasing number of companies are investing in "premiumization" to sell consumers a high-end experience so they feel like they are pampering themselves. 
  • 😆 Laugh Out Loud

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    Our mission? To help founders build, launch, grow, and scale successful eCommerce companies!

    Make your brand stand out and become a profit center.  

    • Check out our blog articlesfree training, and live site clinics—we cover the strategies and tactics that fast-growing eCommerce brands use, and the mistakes to avoid.
    • Double your email revenue next by the end of 2023! Get on the waitlist for the eCommerce Campaigns Masterclass - the only training you will need this year.
    • Grow your already $1mm+ in annual revenue business by 2X! Collaborate with our agency, Inbound Marketing Labs for being your strategic partners and unfold magic.

    Until next week!

    - Sandeep, Vironica, Pallavi, Nidhi, Arpit & Akanksha and the eComBrew team

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