Welcome to the 131 new founders, marketers, and practitioners of eCommerce, who have joined us since last week!

If you were forwarded this email, join 4,353 smart, curious people by subscribing here to help us hit 5K.

💬 In This Week's Issue:

This week, let's talk about personalization in emails, and how it has the potential to improve the ROI of your campaigns, a quick CRO hack that you can use this week.

Also, 154-point checklist to audit your Google Ads account and implement best practices.

💸 From Our Sponsors:

This newsletter is brought to you by Klaviyo. Best practice eCommerce email experiences right out of the box to scale repeat purchases.

 Use Klaviyo's AI features for audience segmentation, reporting & performance forecasting..

 And by Northbeam. Measure everything. Scale everywhere.

Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.

Schedule a Free Demo here.

 🧩  Trivia Time

Which eCommerce company was originally called "Cadabra"? 

Answer at the end of this email.

🚀 Growth Idea To Use Today

Via Shopify

Want to take your eCommerce email campaigns to the next level? 

Personalization is key.

In today's competitive eCommerce landscape, personalization is no longer a luxury—it's a necessity.

Personalized marketing not only enhances customer experiences but also helps you stand out from the crowd and foster long-lasting relationships with your customers.

To help you get started on this crucial journey, here's an in-depth article that covers everything you need to know about marketing personalization in eCommerce.

In this article, you will discover:

  • The Importance of Personalization
  • Key Strategies to Use
  • Top Tools
  • Inspiring Case Studies
  • Challenges
  • Future Trends

  • 💡 Conversion Idea of the Week

    Building Trust With Shoppers

    Why Brand Story Matters on DTC Websites

     “Before I go to the products, I’d probably browse through who they are first…in recent years, I care more about who they are than what they’re selling.”

    Most people don't really care about the brand when shopping on big sites like Target or Amazon, they just focus on things like product availability, price, shipping, and returns.

    But when it comes to independent DTC sites, around 62% of shoppers actually look into stuff like the "About Us," "Our Story," or "Our Process" pages.

    Getting to know your brand is pretty important to them before they decide to buy something from you.

    On your store, be sure you have those kinds of pages to help customers connect with your brand.

    It will definitely make a difference in their decision to buy from you.

    Where to Include It

    Home page, Product pages, Footer - Company/About Section

    What to Include

    1. The brand story, values, principles that you stand for, and charity, and causes that you support
    2. The Founders' origin story
    3. The evolution story of your product(s) including the origin of its ingredients

    If you want us to look at your brand story (or other possible conversion ideas) you can request for an audit here.

     🧩  Playbook of the Week

    The only checklist you will ever need to set up, launch, and optimize a Google Ads campaign for your business.

    This 154-point checklist covers optimum account structure, campaign structure, remarketing, and ad group settings.

    ☕ What's Brewing Elsewhere

    😆 Laugh Out Loud

    Quiz Answer


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    Our mission? To help founders build, launch, grow, and scale successful eCommerce companies!

    Make your brand stand out and become a profit center.  

    •  Check out our blog articlesfree training, and live site clinics—we cover the strategies and tactics that fast-growing eCommerce brands use, and the mistakes to avoid.
    • Double your email revenue next by the end of 2023! Get on the waitlist for the eCommerce Campaigns Masterclass - the only training you will need this year.
    • Grow your already $1mm+ in annual revenue business by 2X! Collaborate with our agency, Inbound Marketing Labs for being your strategic partners and unfold magic.

    Until next week!

    - Sandeep, Vironica, Pallavi, Nidhi, Arpit & Akanksha and the eComBrew team

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